Ryan Reynolds and Rob McElhenney are seeing Wrexham walk a financial tightrope that could deliver a £100m ($133m) boost or a £12m ($16m) hit.
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- Hollywood co-owners are chasing the dream
- Third successive promotion on the cards
- Risk and reward in bid to reach Championship
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WHAT HAPPENED?
The Red Dragons, with Hollywood co-owners making regular trips across the Atlantic once more, are closing in on a historic third successive promotion. Phil Parkinson’s side are within touching distance of Championship football.
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THE BIGGER PICTURE
The ultimate goal in North Wales is to one day reach the Premier League, with big money being invested while chasing that dream. An award-winning documentary series, alongside lucrative commercial agreements, have helped Wrexham to post record-breaking revenue figures.
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WHAT FOOTBALL FINANCE EXPERT SAID
Any late wobble in League One could, however, prove costly. Football finance expert, Professor Rob Wilson, has told : "Missing out could cost £10-12 million in immediate revenue. This is primarily from lost EFL media distributions (solidarity payments which are much higher in the Championship), reduced expected match day uplift, and diminished commercial leverage. The Championship is a financially compelling tier, and delay slows momentum."
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DID YOU KNOW?
A rare failure for Reynolds and McElhenney would, however, deliver more drama for ‘Welcome to Wrexham’. Wilson added on benefits there: "Naturally. We all love a good story line, especially when there is value at stake. In my opinion, jeopardy and unpredictability drive engagement which, in turn, drives revenue. A setback like this only fuels the tension that streamers crave — it’s story gold for Disney+ and other media agencies."
